Privacy policy

Who we are

Straight Up Stays Ltd is a UK Airbnb and short-let management company, registered in England and Wales under company number 14569679. Our full registered company details are on our legal information page.

We are responsible for the personal information collected through this website. You can contact us about anything in this policy at leo@straightupstays.com.

What we collect

When you request a free valuation through the form on this site, we collect:

• your full name;
• your email address;
• your phone number;
• your property's postcode;
• the number of bedrooms and the property type.

With your request, the form also sends us how you reached the page you sent it from: the website, search engine or advert link you arrived through, and any campaign name in that link. We use this to learn which of our marketing brings owners to us. Nothing is stored on your device to do this.

If you email us, we also hold whatever you choose to include in that correspondence.

Website analytics

We use Plausible Analytics to understand how many people visit the site and which pages are useful. Plausible is a privacy-first tool that does not use cookies, does not collect or store any personal information, and does not track you across other websites. It only produces anonymous, aggregated counts, such as page views and how many people request a valuation, that cannot be traced back to an individual.

Advertising measurement (only with your consent)

We advertise on Facebook and Instagram. If you choose Accept in our cookie banner, the Meta pixel runs on this site. It records the pages you view here and whether you request a valuation, so we can see which ads work and show our ads to people who have visited. When you send a valuation request with the pixel accepted, our server also sends Meta that event with your email address, name and postcode in hashed (one-way scrambled) form, so Meta can match it to the ad you saw. Meta Platforms Ireland Ltd receives this data and uses it as described in the Meta Privacy Policy; Meta may transfer it outside the UK under its own safeguards.

Our lawful basis for this is your consent (Article 6(1)(a) UK GDPR, and regulation 6 of PECR for the cookies). It is entirely optional: rejecting it has no effect on your valuation. You can withdraw it at any time using Cookie settings in the footer. See ourcookie policy for the cookies involved.

How we use your information

We use the details you send us to:

• assess your property and prepare your valuation;
• contact you to talk through the valuation and answer your questions;
• take any further steps you ask us to take, for example preparing a proposal, before a possible management agreement or, for a small number of properties, a separate company let agreement;
• respond to anything else you ask us.

We only use your details for the purposes described above. We do not sell them.

Our lawful basis

Our lawful basis for this processing is that it is necessary to take steps, at your request, before we potentially enter into a contract with you (Article 6(1)(b) UK GDPR). In plain terms: you have asked us to look at your property and tell you what we can offer, and we need your details to do that and to follow up on it.

Marketing

We do not automatically add valuation enquiries to a newsletter or mailing list, and we do not run an automated promotional sequence. We use your submitted information for your valuation enquiry and reasonable direct follow-up about that specific enquiry, such as checking in if we have not heard back from you.

The only advertising use of your details is the consented Meta measurement described above. If we ever wanted to use your details for a newsletter, a wider nurture campaign or SMS marketing, that would need a separate privacy and PECR (electronic communications) review, and, where the law requires it, your separate consent. Nothing like that is in place today.

Referral partners and the owners they introduce

If you join our referral partner scheme, we collect your name, email address, phone number if you give it, where you are and how you plan to find owners. We use them to run the scheme: to send you your partner link, the partner guides and up to five partner emails, to credit and pay you for introductions, and to keep a record of what we've paid. Our lawful basis is the agreement you make with us when you join. You can stop the partner emails at any time by replying “stop”. We keep partner records for as long as you're a partner and then for as long as accounting and tax rules require.

If a partner introduces you as an owner, they will have told you and checked you're happy for us to get in touch. We receive your name, contact details, the town and size of your home and anything you told them, and we'll say where we got your details when we first contact you. We use them only to contact you about a free estimate and our service, on the basis of our legitimate interest in responding to an introduction you agreed to. If you'd rather not hear from us, tell us and we'll stop and delete your details.

Who processes it for us

When you submit the valuation form, the submission is delivered to us by Formspree, a form processing service, which passes your details to our email inbox. This website is hosted by Vercel, whose infrastructure keeps standard, short-lived server logs (such as IP addresses) to run and secure the service. Partner sign-ups and introductions, and valuation requests that arrive through a referral partner’s link (so we can credit that partner), are stored in Close, the customer relationship system we use to manage enquiries, and partner emails are sent from our own mailbox through it. Close is based in the United States, so these details are stored there. Anonymous, aggregated visit statistics are produced by Plausible Analytics, which stores its data in the European Union and does not receive any of the personal details you send us through the form. These providers process information on our behalf and are not permitted to use it for their own marketing. If you accept the Meta pixel, Meta Platforms Ireland Ltd also receives the advertising data described above and uses it under its own privacy policy.

How long we keep it

If you do not go on to become a client, we normally keep your valuation enquiry for up to 12 months after our last meaningful contact with you, and then delete it.

If you do become a client, we keep the relevant information for as long as the management (or company let) relationship continues, and afterwards for as long as applicable legal, accounting or record-keeping requirements require.

We may keep information for longer than these periods where we reasonably need to in order to establish, exercise or defend a legal claim.

If you ask us to delete your details before then, we will do so unless we have a lawful reason to keep them — for example, a live legal or accounting requirement — in which case we will explain why. To ask, email leo@straightupstays.com.

Your rights

Under UK data protection law you have the right to:

• ask for a copy of the personal information we hold about you;
• ask us to correct information that is wrong;
• ask us to delete your information;
• ask us to limit how we use it, or object to us using it;
• ask for your information in a portable format.

To exercise any of these rights, email leo@straightupstays.com. We will respond within the timescales the law sets.

Complaints

If you are unhappy with how we have handled your information, please contact us first and we will do our best to put it right. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk/make-a-complaint or by post to Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF.

Changes to this policy

If how we handle personal information changes, we will update this page and change the date at the top.