Websites and brands for holiday lets
Custom-built websites and complete brand kits for UK holiday lets, from a team that runs holiday lets every day. Start with a free audit of the website you have now.
Why it matters
53%of mobile visits are abandoned if a page takes longer than three seconds to load, according to Google.
Source: Think with Google, mobile page speed benchmarks.
Free, with no obligation
Before we ask for anything, we show you exactly what we’d change, and why.
We test it on a phone the way Google does and show you, page by page, what’s costing you bookings.
Free, step by step, and yours to keep whatever you decide.
Our vision for your property, so you can picture what’s possible. Your ideas lead from there.
By phone or video. Ask anything you like.
The package
Everything you need to look like one business everywhere, for years.
Designed for your property, your guests and your story.
Hosting, security and backups, unlimited revisions whenever you need a change, and two blog posts a month written for you from the news and photos you send us, so your site keeps growing on Google.
How it works
Send us your website. We audit it and design your new brand and site as an example.
A 30-minute call to go through the audit and the designs, and hear what you want.
The only call we need. We agree the direction and collect your photos and logins.
We build it, you review it online and send us your changes, and we launch on your own address.
Unlimited revisions, and two blog posts a month written from the news and photos you send us.
Fast and found
Your site is built on the same carefully researched technology as our own: served from near every guest, with photos sized for each screen and nothing to update or patch. We check every page with Google’s own tool before launch and after changes.
Built and tested with
Vercel
Astro
Google Lighthouse
Who’s building your website
I started out building websites and marketing for holiday-let owners, from cottages on Skye and the Outer Hebrides to glamping sites in Wales.
That work took me deep into the industry. Before long I was advising Airbnb hosts, property managers and holiday-let owners across the country, and I started my own community, where I’ve trained more than 300 hosts.
Eventually I asked myself a simple question: why don’t I just run the operation? That question became Straight Up Stays. We manage and market holiday lets every day, and we still design the brands and websites behind them.
Leo Simpson, founder
In their own words
“Leo is a great guy and is a wealth of knowledge when it comes to short term rental websites and taking direct bookings… Highly recommend him to anyone.”
Samuel LeedsProperty investor and mentor, on LinkedIn“He brings a useful and not too common combination of technical and design skills, so it has a nice clean premium feel but does what it needs to with King Google. I found him very easy to deal with and reliable.”
Robert McKinnonFir Chlis House, Outer Hebrides, on LinkedInRecommendations from LinkedIn, and video testimonials recorded for Leo’s earlier website company, Straight Up Websites.
When you’re ready
Your Airbnb, Booking.com and Vrbo listings rewritten to match the new brand.
Profiles rebranded and a month of ready-made posts to launch the new site.
More blog posts, local SEO, Google Business Profile care, and GEO, so you show up in AI answers as well as search.
Turn past guests into repeat direct bookings with a simple seasonal email plan.
Meta ads that send guests straight to your own booking page.
Our main service is full management: pricing, listings, guests, cleaning, maintenance and marketing, all handled for you.
One fixed price for the whole package, the brand kit and the website, agreed on the call before we start. Then a monthly plan for hosting, unlimited revisions and your blog. You can spread the first payment.
Yes. We connect the system you already use and style it to match. If you’d rather move to a booking system inside your own site, we can handle the move for you.
No. It’s our vision, designed as an example so you can see what’s possible. On the call we hear what you want, and the final brand and website are led by you.
Your photos, logins for your current website and booking system, and one onboarding call. We write every word and do every bit of the build.
Owners who run their own holiday lets and want a brand and website that do the property justice. If you’d rather hand over the running as well, that’s our full management service.
Your next step
Tell us where to find your website. We’ll audit it, design your new brand and site as an example, and book a time to walk you through it.