The Royal Crescent in Bath, its Georgian stone facade in low golden light

Airbnb management in Bath

For Bath owners who want their home booked, not just managed.

We run your Bath holiday let from first photograph to monthly statement: priced for Bath’s year, marketed on 30+ booking sites, every guest, clean and repair handled. You get the income without the work, and no lock-in.

  • Nothing on your plateGuests, cleaning, pricing and repairs, all handled
  • Priced for Bath’s yearSummer rates in December, not one flat rate
  • No lock-in30 days’ notice and no exit fees
Get my free revenue estimateBuilt from real Bath booking data. Leo rings to talk you through it.

“This flat is the spot to stay whenever you‘re in the area. It is only a steps away from the city centre and still really calm. The apartment is clean, modern and offers everything you might need. All in all, we would definitely recommend it!”

Five-star stay · Airbnb guest

Airbnb management in Bath, in short

Straight Up Stays runs Airbnb and holiday-let homes in Bath from end to end: pricing set for each month of Bath’s year, the listing and marketing on 30+ booking sites, every guest message and arrival, professional cleaning through a Bath company, repairs through local trades, and one monthly statement. The fee is a percentage of booking revenue, with no lock-in and 30 days’ notice.

Updated 28 October 2026. Market figures from AirROI; council rules from B&NES and GOV.UK.

Bath occupancy, last 12 months
50% England 40%
Average nightly rate
£207
Quietest and busiest months
37% Jan · 59% Aug
Second-homes council tax premium
100% since 1 April 2025

What guests say about the homes we run

4.85★ average guest rating across the homes we run

“Great location, very central and walkable but also has a car parking space. Leo was a very helpful and responsive host.”

Five-star stay · Airbnb guest

“Quick and hassle-free communication, close to town location; clean and cosy stay. Highly recommended”

Five-star stay · Airbnb guest

“Clean, easy to find, very communicative hosts, had everything we needed, easy instructions for parking and great location for the city centre.”

Five-star stay · Airbnb guest

“The bungalow had everything we were looking for,although we were here for work it was a very pleasant relaxing space to spend our downtime.”

Five-star stay · Airbnb guest

£67,500

One booking, found by marketing the home properly

A three-bedroom bungalow that had earned around £1,100 a month as a long let took a single booking of 546 nights at an average of £171.82 a night, paying out £67,500. That is one property, not a typical or guaranteed result. See The Bungalow.

If that is all you needed to know, see what your Bath home could earn.

Get my free revenue estimate

Why Bath homes underearn

Bath doesn’t book the way most homes are run

  1. Most Bath homes are run on one nightly rate, one or two booking sites, and a cleaner who is free when they are free.

  2. Bath doesn’t book like that. July books 88 days ahead, January 47. December fills almost like June. One rate is too cheap in the peak and too dear in the quiet weeks.

  3. The cost is real. The busiest quarter of Bath listings are booked on 73% or more of their nights. The median manages 54%. That is about six nights a month, every month.

  4. So we run your home the way Bath actually books: priced month by month, marketed to the guests who book each season, cleaned by a professional Bath company, and reported in one statement.

The booking year

How busy are Bath Airbnbs, month by month?

Bath’s short lets were booked on 50% of open nights over the last year, against 40% across England. Scroll through the year, or choose any month on the chart, to see how full Bath was, what guests paid, and the move we make.

The whole year 12 months to September 2026

50%

England
40%
Whole UK
41%
Average night
£207

January Market figures for January 2026

37%

Average night
£199
Average stay
3.8 nights
Booked ahead
47 days

The moveThe quietest month, and the one with the longest stays. Open the calendar to weeklong and monthly bookings at a rate that still beats a dark night, and keep weekends priced as weekends.

February Market figures for February 2026

45%

Average night
£199
Average stay
3.1 nights
Booked ahead
46 days

The moveHalf-term and Valentine’s weekends book late and short. Hold those dates at full rate, let the midweek nights around them go for less, and allow single nights where they bridge a gap.

March Market figures for March 2026

44%

Average night
£204
Average stay
2.9 nights
Booked ahead
60 days

The moveSpring bookings are being made now for April and May. Fresh photographs and a sharper listing title belong here, before the busy months are already sold.

April Market figures for April 2026

51%

Average night
£211
Average stay
3.2 nights
Booked ahead
64 days

The moveEaster lifts the city. Lift the floor price with it, and tighten minimum stays on the bank holiday weekend so a one-night booking can’t strand the nights either side.

May Market figures for May 2026

56%

Average night
£218
Average stay
2.8 nights
Booked ahead
77 days

The moveStays are at their shortest of the summer and guests are booking more than ten weeks out. Price the late-summer weekends now, because they are already being chosen.

June Market figures for June 2026

58%

Average night
£221
Average stay
3.2 nights
Booked ahead
71 days

The moveFull weekends, softer weekdays. Push the weekday rate down a step and the weekend up one, rather than moving every night together.

July Market figures for July 2026

59%

Average night
£231
Average stay
3.2 nights
Booked ahead
88 days

The moveThe highest nightly rate of the year, booked furthest ahead. The job is protecting it: no blanket discounts, and minimum stays that keep the peak weeks whole.

August Market figures for August 2026

59%

Average night
£227
Average stay
2.9 nights
Booked ahead
77 days

The moveThe busiest month for bookings. Any night still empty a fortnight out is a pricing signal, not bad luck, so it moves.

September Market figures for September 2025

59%

Average night
£216
Average stay
3.4 nights
Booked ahead
85 days

The moveBath stays busy after the school holidays, and stays get longer. Keep summer rates later than the coast does, and market to couples and city-breakers rather than families.

October Market figures for October 2025

55%

Average night
£211
Average stay
2.9 nights
Booked ahead
58 days

The moveThe month to set December. Christmas weekends sell well ahead, so they go on sale at their full rate now, not as a late discount.

November Market figures for November 2025

46%

Average night
£209
Average stay
2.6 nights
Booked ahead
70 days

The moveThe shortest stays of the year. Allow two-night weekends, keep midweek flexible, and let the run-up to Christmas carry the rate from the third week on.

December Market figures for December 2025

55%

Average night
£221
Average stay
2.9 nights
Booked ahead
80 days

The moveBath’s winter exception: December was booked almost as well as early summer. Price it like summer, not like winter, and protect the festive weekends from short gaps.

The whole year

Bath is a year-round market, if you run it like one

Across the 12 months to September 2026, Bath’s short lets were booked on 50% of the nights they were open, against 40% across England, at an average of £207 a night. No month fell below 37%. Owners who price and market each month on its own terms get that shape working for them. Owners on one flat rate give it away.

January · 37% booked

Fill the quiet month with longer stays

January is Bath’s quietest month and brings its longest stays, 3.8 nights on average. We open the calendar to week-long and monthly bookings, put the home in front of guests working in the city, and keep Friday and Saturday priced as weekends.

March · 44% booked

Win the summer before it starts

Guests book April and May two months or more ahead, so spring is sold in March. New photographs, a sharper listing title and refreshed pricing go live now, while plenty of competing listings are still on last year’s settings.

July · 59% booked

Protect the most valuable weeks

July brings Bath’s highest nightly rate, £231, booked 88 days ahead. The job is protection: minimum stays that keep peak weeks whole, no blanket discounts, and booking pace checked every day so an empty night gets moved before it is wasted.

October · 55% booked

Sell December at full price

December is booked about 80 days ahead, so the festive weekends go on sale in October at their full rate. Leave them until December and they sell late, cheaply, or not at all.

December · 55% booked

Bath’s winter exception

December was booked on 55% of open nights at £221 a night, close to June. The Christmas market and festive city breaks carry it. That is why a Bath home is priced like summer in December, with the festive weekends protected from awkward one-night gaps.

Want your home priced for this year, not last year?

Get my free revenue estimate

Share of open nights booked, by month. AirROI, September 2025 to August 2026. Market averages, not a forecast for any one home.

All twelve months as a table
Bath short lets by month, AirROI, September 2025 to August 2026. Market averages.
MonthNights bookedAverage nightAverage stayBooked ahead
January 202637.4%£1993.8 nights47 days
February 202645%£1993.1 nights46 days
March 202643.6%£2042.9 nights60 days
April 202651.1%£2113.2 nights64 days
May 202656.2%£2182.8 nights77 days
June 202657.5%£2213.2 nights71 days
July 202658.9%£2313.2 nights88 days
August 202659.2%£2272.9 nights77 days
September 202558.5%£2163.4 nights85 days
October 202554.8%£2112.9 nights58 days
November 202545.9%£2092.6 nights70 days
December 202555.3%£2212.9 nights80 days
Pulteney Bridge and the weir on the River Avon in Bath, autumn trees along the bank

December was booked almost as well as June.

55% of open nights in December 2025, 58% in June 2026. AirROI.

Who books Bath

Who books a Bath home, and how we reach them

A Bath listing isn’t written for “guests”. It is written for whoever books that home in that season, and the pricing, photographs and minimum stays follow.

  1. City-break couples

    Weekends of Georgian streets, the Roman Baths and the spa. They book short, pay well and choose on photographs, so the listing leads with light, location and the walk into town.

  2. Christmas and festive breaks

    Bath’s winter peak. Priced like summer and on sale from October, with the market weekends protected.

  3. Families in the school holidays

    Bigger homes win the summer holidays. We sell the sleeping layout, outdoor space and parking first, because that is what a family filters on.

  4. University visits and graduations

    Two universities bring open days, move-in weekends and graduations: dates we know are coming and price for in advance.

  5. Hospital and contract stays

    The Royal United Hospital and work in the city bring weekday and month-long stays that fill the quiet weeks. We balance them against the 70-day test, which counts only stays of 28 nights or fewer.

  6. Weddings, rugby and big weekends

    Event weekends book early and short. Minimum stays are set so one booking can’t strand the nights either side.

The gap

Same city, very different calendars

Bath sets a high ceiling. Where a home lands under it comes down to how it is listed, priced and reviewed.

16of 30 nights

The median Bath listing is booked on 54% of its open nights.

22or more, of 30

The busiest quarter of Bath listings are booked on 73% or more.

About six more booked nights, every month. That is the gap between a typical Bath listing and the best-run ones, in the same city and the same season. The busiest tenth are booked about 2.7 times as often as the bottom quarter.

An illustrative 30-night month. Shaded nights show the share booked, not real dates; weekends are filled first because that is how city breaks book. Shares from AirROI, 12 months to September 2026.
  • 4.83

    Reviews are the entry ticket. The average Bath rating. Six in ten listings are run by Superhosts and 53% carry Guest Favourite, so a spotless first month matters more here than almost anywhere. What Superhost needs.

  • 9 in 10

    Short stays are the norm. Bath listings that accept one or two nights, so changeovers are frequent and cleaning standards are tested every week.

  • 46–88

    Days booked ahead, from winter to July. The valuable dates are priced months before they arrive, which is why pricing is a weekly job, not a yearly one.

Council tax and business rates

Do Bath holiday lets pay double council tax?

They can. Bath and North East Somerset charges second homes a 100% council tax premium, unless the home passes the business rates test: available for 140 days and actually let for 70. Occupancy is what decides it.

  • 100%

    Second-homes premium. Charged by Bath and North East Somerset Council since 1 April 2025, so a furnished home that isn’t your main residence can pay double council tax.

  • 140/70

    The business rates test. A holiday let is assessed for business rates instead if it was available for at least 140 days and actually let for at least 70 in the last 12 months. Only stays of 28 nights or fewer count towards the 70. Small business rate relief can then apply.

  • 50%

    The hinge. 70 let out of 140 open is 50%, almost exactly the Bath average. A home that is open most of the year and properly marketed clears it with room to spare. A part-time let on one rate is the one at risk.

Try your own numbers

300 days
50%

Clears both tests.

300 days open and about 150 let points to business rates, not council tax, so the second-homes premium wouldn’t apply. Small business rate relief may then cut the bill.

A guide, not tax advice. Only stays of 28 nights or fewer count as let, the home must be available for 140 days in the coming year too, and the Valuation Office Agency makes the call.

Much of central Bath is listed. Anything fixed to a listed building, such as a key safe or a smart lock, can need listed building consent, so access is planned around the building. England’s short-let registration scheme is not live yet; our guide to UK Airbnb rules tracks it, the holiday let tax guide explains the 140/70 test in full, and the fire risk assessment guide covers the safety duty that applies now. Rules checked 28 October 2026: B&NES Council, GOV.UK.

What’s included

What Airbnb management in Bath includes

The marketing and the management are run centrally. The physical work is done by professionals in Bath, and we stay answerable for both. Your part is approving the plan and reading one statement a month.

The carved stone west door of Bath Abbey

The full scope, all 50+ jobs, is on the Airbnb management page. Want to see a city flat we already run? Winchester Nest.

  1. Before you decide

    A revenue estimate built on Bath, not a postcode average

    Your home against comparable Bath listings: size, location in the city, parking, outdoor space. A range with the assumptions shown, and a straight answer if short letting isn’t right for it.

  2. Before the first guest

    A local cleaning company, trialled first

    Changeovers go to a professional cleaning company in the Bath area, with photo checks after each changeover and a second company on file as cover. Linen, restocking and inspections are part of the standard.

  3. From launch

    Listed, priced and marketed for the Bath year

    Photography, the listing, and distribution across 30+ booking sites from one calendar, so wider reach never means a double booking. Then pricing that moves with the Bath year, not a rate set once.

  4. Every day, every month

    Guests looked after, you sent one statement

    Every enquiry and message answered, local trades for repairs within the limit you set, and a monthly statement showing what was earned and what was spent.

Your options

The four ways to run a Bath home

Each one suits someone. This is how they compare on the things that decide what a Bath home earns.

How running it yourself, a long let, a listing or co-host service and full management compare
OptionWho does the workHow it’s pricedWhere it’s listedYour time
Run it yourselfYou do everythingWhatever you set, and keep up withUsually one or two sitesHours every week
A long letYou or a letting agentA fixed rent, with no seasonal upsideLettings portalsLow, but the home is tied up for a year or more
A listing or co-host serviceOften the listing and messages; cleaning, repairs and pricing varyOften left to an automated rate toolMostly AirbnbSome, and the gaps are yours
Full management with usEverything, end to endReviewed through Bath’s year, month by month30+ booking sites, one calendarOne statement a month
Leo Simpson, founder of Straight Up Stays

Why a marketing-first manager

Before we managed homes, we marketed them

Leo Simpson has specialised in UK holiday lets since 2020. He began by building websites and marketing for holiday-let owners, went on to train more than 300 hosts through his own community, then took on running the whole operation. Straight Up Stays is a family business built on that background.

  • No Bath office, on purpose. Your fee pays for marketing and management, not a high-street lease.
  • Bath professionals do the physical work. A cleaning company and local trades, trialled before your first guest.
  • You speak to the person setting your strategy. Leo picks up the phone: 01271 447054.

Read the full story.

Questions

What Bath owners ask before handing over

Market figures: AirROI, Bath Airbnb market data, 12 months to September 2026 (monthly figures September 2025 to August 2026), updated 1 October 2026, 972 active listings. They are averages across the market, not a forecast for any one home. Checked 28 October 2026.

Photographs, from Wikimedia Commons, cropped and resized: the Royal Crescent and Pulteney Bridge in autumn by Mike Peel (second photo), the Abbey west door by Diego Delso, all CC BY-SA 4.0; Bath Abbey at dawn by Julian Herzog, CC BY 4.0.

Is Bath a good place for an Airbnb?

On the numbers, it is one of the strongest in the South West. AirROI’s figures for the 12 months to September 2026 show Bath listings booked on about 50% of the nights they were open, against 40% across England, at an average of £207 a night. Demand also holds up through the year rather than collapsing after the summer. Whether your property does well depends on its size, condition, location within the city and how it is run, which is what the free revenue estimate weighs.

What occupancy can a Bath short let get?

The market average was about 50% of open nights over the last year, with the median listing at 54% and the busiest quarter of listings booked on 73% or more of their nights (AirROI, 12 months to September 2026). Those are market figures, not a forecast for your home. Your estimate gives a range for your property, with the assumptions shown.

How much does Airbnb management in Bath cost?

Full management is charged as a percentage of booking revenue, the same model wherever the property is, so we only earn more when your home does. The rate and exactly what it includes are confirmed in your proposal before you sign anything. There is no lock-in, no exit fee and 30 days’ notice.

What does Airbnb management in Bath include?

Everything that turns a Bath home into bookings and income: the revenue estimate and launch plan, photography and the listing, distribution across 30+ booking sites from one calendar, pricing reviewed through the year, every guest message and arrival, professional cleaning and linen, repairs through local trades within the limit you set, and a monthly statement. The full list of more than 50 jobs is on our Airbnb management page.

Which areas of Bath do you cover?

All of Bath and the villages around it in Bath and North East Somerset: the city centre, Bathwick, Widcombe, Lansdown, Larkhall, Weston, Oldfield Park, Combe Down, Bear Flat and beyond. Every home gets its own estimate, because a Bathwick townhouse and an Oldfield Park terrace book very differently.

How quickly can my Bath home go live?

As soon as the groundwork is done: the agreement, your consents and insurance, the cleaning company trial and the photography. Your proposal gives a launch date. If you are switching from another manager, bookings already in the calendar are kept.

What about damage and insurance?

You keep holiday-let insurance in place, as with any short let, and we point you to specialists if you need one. Every changeover is checked against the same list, anything damaged is photographed and logged straight away, and it is claimed through the booking platform’s process or the guest’s deposit where one applies.

Do you have an office in Bath?

No. The marketing, pricing and guest care are run centrally, and the physical work is done in Bath by a professional cleaning company and local trades, trialled before your first guest. It keeps the fee working on your bookings rather than a high-street lease, and you deal directly with the person who sets your home’s strategy.

Will I pay double council tax on a Bath holiday let?

Bath and North East Somerset Council has charged a 100% premium on second homes since 1 April 2025. A holiday let in England is assessed for business rates instead if it was available to let for at least 140 days and actually let for at least 70 days in the last 12 months, and will be available for 140 days in the coming year. Only stays of 28 nights or fewer count towards the 70. At Bath’s occupancy that test is within reach for a home that is properly open and properly marketed, but it has to be met every year.

Do I need a licence to run an Airbnb in Bath?

There is no national short-let licence or register in England yet; the government now expects its registration scheme to begin in March 2027. Safety rules (fire, gas, electrical) apply now, and planning and listed building consent can matter in Bath. Our guide to Airbnb rules in the UK tracks the scheme and is dated.

Can you manage a listed property in Bath?

Yes. Listed status mostly affects what you can change, not whether you can let. Anything fixed to the building, such as a key safe, a smart lock or signage, may need listed building consent, so we plan access and equipment around the building rather than the other way round, and check with the council where it is unclear.

Can I still use my Bath home myself?

Yes, it is your home. Your dates are agreed up front and blocked in the calendar. Blocking a peak week trades real booking income for your own stay, and the statement shows that trade plainly, so you choose it with the figures in front of you.

I already have a manager in Bath. Is switching hard?

The handover is ours to run. We go through your current agreement and notice period with you, keep every booking already in the calendar, and move the listings, accounts, cleaning and access across behind the scenes. From the first day with us, guests deal with Straight Up Stays.

Is the income guaranteed?

No, and be wary of anyone who promises it: bookings move with demand, pricing and the season. What you get instead is a realistic range for your home, built from real local booking data with the assumptions shown, and a manager paid on a percentage of what your home earns.

See what your Bath home could earn

Tell us about the property. You’ll get a realistic revenue range built from real Bath booking data, with the assumptions shown, and a straight answer on whether full management fits. Leo rings to talk you through it.

  • Free estimate
  • No lock-in
  • 30 days’ notice
  • No exit fees
Get my free revenue estimateAbout a minute, and we reply within one working day.