The whole year 12 months to September 2026
50%
- England
- 40%
- Whole UK
- 41%
- Average night
- £207

For Bath owners who want their home booked, not just managed.
We run your Bath holiday let from first photograph to monthly statement: priced for Bath’s year, marketed on 30+ booking sites, every guest, clean and repair handled. You get the income without the work, and no lock-in.
“This flat is the spot to stay whenever you‘re in the area. It is only a steps away from the city centre and still really calm. The apartment is clean, modern and offers everything you might need. All in all, we would definitely recommend it!”
Straight Up Stays runs Airbnb and holiday-let homes in Bath from end to end: pricing set for each month of Bath’s year, the listing and marketing on 30+ booking sites, every guest message and arrival, professional cleaning through a Bath company, repairs through local trades, and one monthly statement. The fee is a percentage of booking revenue, with no lock-in and 30 days’ notice.
Updated 28 October 2026. Market figures from AirROI; council rules from B&NES and GOV.UK.
“Great location, very central and walkable but also has a car parking space. Leo was a very helpful and responsive host.”
“Quick and hassle-free communication, close to town location; clean and cosy stay. Highly recommended”
“Clean, easy to find, very communicative hosts, had everything we needed, easy instructions for parking and great location for the city centre.”
“The bungalow had everything we were looking for,although we were here for work it was a very pleasant relaxing space to spend our downtime.”
£67,500
One booking, found by marketing the home properly
A three-bedroom bungalow that had earned around £1,100 a month as a long let took a single booking of 546 nights at an average of £171.82 a night, paying out £67,500. That is one property, not a typical or guaranteed result. See The Bungalow.
If that is all you needed to know, see what your Bath home could earn.
Get my free revenue estimateWhy Bath homes underearn
Most Bath homes are run on one nightly rate, one or two booking sites, and a cleaner who is free when they are free.
Bath doesn’t book like that. July books 88 days ahead, January 47. December fills almost like June. One rate is too cheap in the peak and too dear in the quiet weeks.
The cost is real. The busiest quarter of Bath listings are booked on 73% or more of their nights. The median manages 54%. That is about six nights a month, every month.
So we run your home the way Bath actually books: priced month by month, marketed to the guests who book each season, cleaned by a professional Bath company, and reported in one statement.
The booking year
Bath’s short lets were booked on 50% of open nights over the last year, against 40% across England. Scroll through the year, or choose any month on the chart, to see how full Bath was, what guests paid, and the move we make.
The whole year 12 months to September 2026
50%
January Market figures for January 2026
37%
The moveThe quietest month, and the one with the longest stays. Open the calendar to weeklong and monthly bookings at a rate that still beats a dark night, and keep weekends priced as weekends.
February Market figures for February 2026
45%
The moveHalf-term and Valentine’s weekends book late and short. Hold those dates at full rate, let the midweek nights around them go for less, and allow single nights where they bridge a gap.
March Market figures for March 2026
44%
The moveSpring bookings are being made now for April and May. Fresh photographs and a sharper listing title belong here, before the busy months are already sold.
April Market figures for April 2026
51%
The moveEaster lifts the city. Lift the floor price with it, and tighten minimum stays on the bank holiday weekend so a one-night booking can’t strand the nights either side.
May Market figures for May 2026
56%
The moveStays are at their shortest of the summer and guests are booking more than ten weeks out. Price the late-summer weekends now, because they are already being chosen.
June Market figures for June 2026
58%
The moveFull weekends, softer weekdays. Push the weekday rate down a step and the weekend up one, rather than moving every night together.
July Market figures for July 2026
59%
The moveThe highest nightly rate of the year, booked furthest ahead. The job is protecting it: no blanket discounts, and minimum stays that keep the peak weeks whole.
August Market figures for August 2026
59%
The moveThe busiest month for bookings. Any night still empty a fortnight out is a pricing signal, not bad luck, so it moves.
September Market figures for September 2025
59%
The moveBath stays busy after the school holidays, and stays get longer. Keep summer rates later than the coast does, and market to couples and city-breakers rather than families.
October Market figures for October 2025
55%
The moveThe month to set December. Christmas weekends sell well ahead, so they go on sale at their full rate now, not as a late discount.
November Market figures for November 2025
46%
The moveThe shortest stays of the year. Allow two-night weekends, keep midweek flexible, and let the run-up to Christmas carry the rate from the third week on.
December Market figures for December 2025
55%
The moveBath’s winter exception: December was booked almost as well as early summer. Price it like summer, not like winter, and protect the festive weekends from short gaps.
The whole year
Across the 12 months to September 2026, Bath’s short lets were booked on 50% of the nights they were open, against 40% across England, at an average of £207 a night. No month fell below 37%. Owners who price and market each month on its own terms get that shape working for them. Owners on one flat rate give it away.
January · 37% booked
January is Bath’s quietest month and brings its longest stays, 3.8 nights on average. We open the calendar to week-long and monthly bookings, put the home in front of guests working in the city, and keep Friday and Saturday priced as weekends.
March · 44% booked
Guests book April and May two months or more ahead, so spring is sold in March. New photographs, a sharper listing title and refreshed pricing go live now, while plenty of competing listings are still on last year’s settings.
July · 59% booked
July brings Bath’s highest nightly rate, £231, booked 88 days ahead. The job is protection: minimum stays that keep peak weeks whole, no blanket discounts, and booking pace checked every day so an empty night gets moved before it is wasted.
October · 55% booked
December is booked about 80 days ahead, so the festive weekends go on sale in October at their full rate. Leave them until December and they sell late, cheaply, or not at all.
December · 55% booked
December was booked on 55% of open nights at £221 a night, close to June. The Christmas market and festive city breaks carry it. That is why a Bath home is priced like summer in December, with the festive weekends protected from awkward one-night gaps.
Want your home priced for this year, not last year?
Get my free revenue estimateShare of open nights booked, by month. AirROI, September 2025 to August 2026. Market averages, not a forecast for any one home.
| Month | Nights booked | Average night | Average stay | Booked ahead |
|---|---|---|---|---|
| January 2026 | 37.4% | £199 | 3.8 nights | 47 days |
| February 2026 | 45% | £199 | 3.1 nights | 46 days |
| March 2026 | 43.6% | £204 | 2.9 nights | 60 days |
| April 2026 | 51.1% | £211 | 3.2 nights | 64 days |
| May 2026 | 56.2% | £218 | 2.8 nights | 77 days |
| June 2026 | 57.5% | £221 | 3.2 nights | 71 days |
| July 2026 | 58.9% | £231 | 3.2 nights | 88 days |
| August 2026 | 59.2% | £227 | 2.9 nights | 77 days |
| September 2025 | 58.5% | £216 | 3.4 nights | 85 days |
| October 2025 | 54.8% | £211 | 2.9 nights | 58 days |
| November 2025 | 45.9% | £209 | 2.6 nights | 70 days |
| December 2025 | 55.3% | £221 | 2.9 nights | 80 days |

December was booked almost as well as June.
55% of open nights in December 2025, 58% in June 2026. AirROI.
Who books Bath
A Bath listing isn’t written for “guests”. It is written for whoever books that home in that season, and the pricing, photographs and minimum stays follow.
Weekends of Georgian streets, the Roman Baths and the spa. They book short, pay well and choose on photographs, so the listing leads with light, location and the walk into town.
Bath’s winter peak. Priced like summer and on sale from October, with the market weekends protected.
Bigger homes win the summer holidays. We sell the sleeping layout, outdoor space and parking first, because that is what a family filters on.
Two universities bring open days, move-in weekends and graduations: dates we know are coming and price for in advance.
The Royal United Hospital and work in the city bring weekday and month-long stays that fill the quiet weeks. We balance them against the 70-day test, which counts only stays of 28 nights or fewer.
Event weekends book early and short. Minimum stays are set so one booking can’t strand the nights either side.
The gap
Bath sets a high ceiling. Where a home lands under it comes down to how it is listed, priced and reviewed.
16of 30 nights
The median Bath listing is booked on 54% of its open nights.
22or more, of 30
The busiest quarter of Bath listings are booked on 73% or more.
About six more booked nights, every month. That is the gap between a typical Bath listing and the best-run ones, in the same city and the same season. The busiest tenth are booked about 2.7 times as often as the bottom quarter.
4.83
Reviews are the entry ticket. The average Bath rating. Six in ten listings are run by Superhosts and 53% carry Guest Favourite, so a spotless first month matters more here than almost anywhere. What Superhost needs.
9 in 10
Short stays are the norm. Bath listings that accept one or two nights, so changeovers are frequent and cleaning standards are tested every week.
46–88
Days booked ahead, from winter to July. The valuable dates are priced months before they arrive, which is why pricing is a weekly job, not a yearly one.
Council tax and business rates
They can. Bath and North East Somerset charges second homes a 100% council tax premium, unless the home passes the business rates test: available for 140 days and actually let for 70. Occupancy is what decides it.
Second-homes premium. Charged by Bath and North East Somerset Council since 1 April 2025, so a furnished home that isn’t your main residence can pay double council tax.
The business rates test. A holiday let is assessed for business rates instead if it was available for at least 140 days and actually let for at least 70 in the last 12 months. Only stays of 28 nights or fewer count towards the 70. Small business rate relief can then apply.
The hinge. 70 let out of 140 open is 50%, almost exactly the Bath average. A home that is open most of the year and properly marketed clears it with room to spare. A part-time let on one rate is the one at risk.
Try your own numbers
Clears both tests.
300 days open and about 150 let points to business rates, not council tax, so the second-homes premium wouldn’t apply. Small business rate relief may then cut the bill.
A guide, not tax advice. Only stays of 28 nights or fewer count as let, the home must be available for 140 days in the coming year too, and the Valuation Office Agency makes the call.
Much of central Bath is listed. Anything fixed to a listed building, such as a key safe or a smart lock, can need listed building consent, so access is planned around the building. England’s short-let registration scheme is not live yet; our guide to UK Airbnb rules tracks it, the holiday let tax guide explains the 140/70 test in full, and the fire risk assessment guide covers the safety duty that applies now. Rules checked 28 October 2026: B&NES Council, GOV.UK.
What’s included
The marketing and the management are run centrally. The physical work is done by professionals in Bath, and we stay answerable for both. Your part is approving the plan and reading one statement a month.

The full scope, all 50+ jobs, is on the Airbnb management page. Want to see a city flat we already run? Winchester Nest.
Before you decide
Your home against comparable Bath listings: size, location in the city, parking, outdoor space. A range with the assumptions shown, and a straight answer if short letting isn’t right for it.
Before the first guest
Changeovers go to a professional cleaning company in the Bath area, with photo checks after each changeover and a second company on file as cover. Linen, restocking and inspections are part of the standard.
From launch
Photography, the listing, and distribution across 30+ booking sites from one calendar, so wider reach never means a double booking. Then pricing that moves with the Bath year, not a rate set once.
Every day, every month
Every enquiry and message answered, local trades for repairs within the limit you set, and a monthly statement showing what was earned and what was spent.
Your options
Each one suits someone. This is how they compare on the things that decide what a Bath home earns.
| Option | Who does the work | How it’s priced | Where it’s listed | Your time |
|---|---|---|---|---|
| Run it yourself | You do everything | Whatever you set, and keep up with | Usually one or two sites | Hours every week |
| A long let | You or a letting agent | A fixed rent, with no seasonal upside | Lettings portals | Low, but the home is tied up for a year or more |
| A listing or co-host service | Often the listing and messages; cleaning, repairs and pricing vary | Often left to an automated rate tool | Mostly Airbnb | Some, and the gaps are yours |
| Full management with us | Everything, end to end | Reviewed through Bath’s year, month by month | 30+ booking sites, one calendar | One statement a month |

Why a marketing-first manager
Leo Simpson has specialised in UK holiday lets since 2020. He began by building websites and marketing for holiday-let owners, went on to train more than 300 hosts through his own community, then took on running the whole operation. Straight Up Stays is a family business built on that background.
Questions
Market figures: AirROI, Bath Airbnb market data, 12 months to September 2026 (monthly figures September 2025 to August 2026), updated 1 October 2026, 972 active listings. They are averages across the market, not a forecast for any one home. Checked 28 October 2026.
Photographs, from Wikimedia Commons, cropped and resized: the Royal Crescent and Pulteney Bridge in autumn by Mike Peel (second photo), the Abbey west door by Diego Delso, all CC BY-SA 4.0; Bath Abbey at dawn by Julian Herzog, CC BY 4.0.
On the numbers, it is one of the strongest in the South West. AirROI’s figures for the 12 months to September 2026 show Bath listings booked on about 50% of the nights they were open, against 40% across England, at an average of £207 a night. Demand also holds up through the year rather than collapsing after the summer. Whether your property does well depends on its size, condition, location within the city and how it is run, which is what the free revenue estimate weighs.
The market average was about 50% of open nights over the last year, with the median listing at 54% and the busiest quarter of listings booked on 73% or more of their nights (AirROI, 12 months to September 2026). Those are market figures, not a forecast for your home. Your estimate gives a range for your property, with the assumptions shown.
Full management is charged as a percentage of booking revenue, the same model wherever the property is, so we only earn more when your home does. The rate and exactly what it includes are confirmed in your proposal before you sign anything. There is no lock-in, no exit fee and 30 days’ notice.
Everything that turns a Bath home into bookings and income: the revenue estimate and launch plan, photography and the listing, distribution across 30+ booking sites from one calendar, pricing reviewed through the year, every guest message and arrival, professional cleaning and linen, repairs through local trades within the limit you set, and a monthly statement. The full list of more than 50 jobs is on our Airbnb management page.
All of Bath and the villages around it in Bath and North East Somerset: the city centre, Bathwick, Widcombe, Lansdown, Larkhall, Weston, Oldfield Park, Combe Down, Bear Flat and beyond. Every home gets its own estimate, because a Bathwick townhouse and an Oldfield Park terrace book very differently.
As soon as the groundwork is done: the agreement, your consents and insurance, the cleaning company trial and the photography. Your proposal gives a launch date. If you are switching from another manager, bookings already in the calendar are kept.
You keep holiday-let insurance in place, as with any short let, and we point you to specialists if you need one. Every changeover is checked against the same list, anything damaged is photographed and logged straight away, and it is claimed through the booking platform’s process or the guest’s deposit where one applies.
No. The marketing, pricing and guest care are run centrally, and the physical work is done in Bath by a professional cleaning company and local trades, trialled before your first guest. It keeps the fee working on your bookings rather than a high-street lease, and you deal directly with the person who sets your home’s strategy.
Bath and North East Somerset Council has charged a 100% premium on second homes since 1 April 2025. A holiday let in England is assessed for business rates instead if it was available to let for at least 140 days and actually let for at least 70 days in the last 12 months, and will be available for 140 days in the coming year. Only stays of 28 nights or fewer count towards the 70. At Bath’s occupancy that test is within reach for a home that is properly open and properly marketed, but it has to be met every year.
There is no national short-let licence or register in England yet; the government now expects its registration scheme to begin in March 2027. Safety rules (fire, gas, electrical) apply now, and planning and listed building consent can matter in Bath. Our guide to Airbnb rules in the UK tracks the scheme and is dated.
Yes. Listed status mostly affects what you can change, not whether you can let. Anything fixed to the building, such as a key safe, a smart lock or signage, may need listed building consent, so we plan access and equipment around the building rather than the other way round, and check with the council where it is unclear.
Yes, it is your home. Your dates are agreed up front and blocked in the calendar. Blocking a peak week trades real booking income for your own stay, and the statement shows that trade plainly, so you choose it with the figures in front of you.
The handover is ours to run. We go through your current agreement and notice period with you, keep every booking already in the calendar, and move the listings, accounts, cleaning and access across behind the scenes. From the first day with us, guests deal with Straight Up Stays.
No, and be wary of anyone who promises it: bookings move with demand, pricing and the season. What you get instead is a realistic range for your home, built from real local booking data with the assumptions shown, and a manager paid on a percentage of what your home earns.
Tell us about the property. You’ll get a realistic revenue range built from real Bath booking data, with the assumptions shown, and a straight answer on whether full management fits. Leo rings to talk you through it.